Month: October 2026

SEO & Google Growth for IVF and Fertility Clinics

Posted on by Parita Pandya

SEO & Google Growth for IVF and Fertility Clinics

Fertility treatment is one of the most emotional decisions a couple makes. They research for weeks, read every review, compare clinics across the city and often across cities. Your Google profile is usually the first place that trust begins, or breaks.

This page explains how ivf & fertility clinics in India can get more patients from Google in 2026: what patients search, what makes a fertility specialist’s profile rank, and what results look like, with real numbers from the doctors we manage.


What patients search for

These are the kinds of searches that bring patients to ivf & fertility clinics (replace [city] with yours):

  • ivf centre near me
  • fertility clinic near me
  • best ivf centre in [city]
  • ivf cost in [city]
  • iui treatment
  • infertility doctor near me
  • egg freezing

Most searches combine a need with a location. Patients rarely search a doctor’s name first; they discover you. Read more in what Indian patients really search.


What’s different about Google for ivf & fertility clinics

  • Longer decision cycle. Couples compare for weeks, so consistent, active profiles (regular updates, recent reviews) win.
  • Privacy is paramount. Many happy patients won’t review publicly. A gentle, private request, and respecting a “no”, is essential.
  • Education builds trust. Clear explanations of IUI, IVF, ICSI and egg freezing answer anxious questions.
  • Wider search radius. Couples travel further for IVF; mention the areas and nearby towns you serve.

The right categories

Categories tell Google what you are. Suggested setup: Fertility clinic (primary), IVF clinic, Obstetrician-gynaecologist (if applicable). Only add categories for services you actually provide; wrong categories can hurt.


Services to list, each with a 2–3 line explanation

  • IVF
  • IUI
  • ICSI
  • Egg freezing
  • Male infertility evaluation
  • Hysteroscopy and laparoscopy
  • Recurrent miscarriage evaluation
  • PCOS and fertility care
  • Donor programme (if offered)
  • Fertility counselling

Detailed services are one of the most underused ranking levers. In our audits, many profiles listed only a few services or none at all.


Google updates that work

Post 3–4 short updates a week. Ideas that work well for ivf & fertility clinics:

  • Trying for a year? When to see a fertility specialist
  • IVF step by step: what actually happens
  • IUI vs IVF: which is right for you?
  • AMH test: what your number means
  • IVF myths vs facts

Reviews: how to ask the right way

Only after a positive outcome and only if the couple is comfortable: “Your journey could give hope to another couple. If you’re comfortable, a short review would mean a lot.” Never pressure.

Aim for 2–3 genuine reviews a day, not a sudden burst. Never offer discounts or ask staff or family to review. See our guide on getting Google reviews ethically.


Real results: ivf & fertility clinics we work with

  • Dr Nirmal Bharghava (IVF specialist, New Delhi): 0 → 127 calls from Google a month in 11 months. 166 calls from Google in the last 12 months, rated 5.0★ by 122 patients.

Across all the profiles we actively manage, our doctors received 91,689+ calls and 2.24 lakh+ direction requests from Google (April 2025 – August 2026). See more on our results page.


Your 5-step start

  1. Check your primary category and add the right supporting ones.
  2. Add 10–15 services with short explanations.
  3. Upload 10 real photos: signboard, reception, rooms, team.
  4. Reply to every review from the last 3 months.
  5. Start a daily review routine at reception.

For the full picture, read the complete guide to SEO for doctors in India and our Google Maps ranking checklist.


Mistakes we often see in IVF profiles

  • Inactive profiles with no updates for months, which worries couples comparing clinics.
  • Services not explained, leaving couples confused about IUI vs IVF vs ICSI.
  • No team or lab photos.

Website pages every IVF centre needs

IVF step by step, IUI, ICSI, egg freezing and male infertility. Use calm, clear language and honest expectations. Couples read these pages many times during their decision.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions

How can an IVF centre get more patients from Google?

Use “Fertility clinic” as the primary category, explain each treatment clearly, keep the profile active with regular updates, show the team and facility, and collect reviews sensitively.

Do IVF patients travel for treatment?

Often, yes. Mention the areas and towns you serve, and make directions and WhatsApp easy.

How do you ask for reviews in IVF sensitively?

Ask privately, only after a positive outcome, and fully respect a “no”. Never offer anything in return.

Dr Saurabh Talekar, orthopaedic surgeon in Mumbai: 1 → 158 calls from Google a month in 14 months

Posted on by Parita Pandya

Dr Saurabh Talekar, orthopaedic surgeon in Mumbai: 1 → 158 calls from Google a month in 14 months

Dr Saurabh Talekar, a orthopaedic surgeon in Mumbai, is one of the doctors whose Google profile Click2Cure actively manages. This is their story in real numbers, from Google’s own performance data.

1 → 158 calls from Google a month in 14 months

1,060 calls and 1,502 direction requests from Google in the last 12 months.

The starting point

Like most doctors we meet, the practice was already trusted offline. But on Google, the profile was not doing its job: patients searching for a orthopaedic surgeon nearby were finding other clinics first.


What Click2Cure did

  • A complete 12-point profile audit
  • Categories matched to the speciality, and detailed services with patient-friendly explanations
  • Accurate timings, holiday hours and links
  • Regular Google updates planned around what local patients search
  • A simple, ethical review routine at the clinic
  • Monthly reports and continuous fine-tuning

The results, month by month

  • April 2025: 1 calls
  • November 2025: 54 calls
  • June 2026: 158 calls
  • August 2026: 145 calls

Today the profile holds a 4.9★ rating from 125 reviews.


What other doctors can learn

  1. Patients search for a need, not a name. Be the clinic Google shows for that need.
  2. Consistency beats one-time fixes: updates, photos and replies every month.
  3. Reviews compound. A steady, genuine flow matters more than a sudden burst.

More orthopaedic surgeon guidance: see our speciality guides and all results. Also read how long local SEO takes.

Shared with the doctor’s permission.


What patients searched to find this clinic

Google’s own search data shows the kinds of searches that brought patients here, generic needs, not the doctor’s name: “orthopedic doctor near me”, “orthopedic doctor mumbai”, “orthopedic doctor kandivali east”. That is exactly the opportunity every clinic has.


Why it worked

Nothing here was a trick. The profile was made complete, accurate and active, and kept that way every month. Patients who were already searching simply started finding this clinic first.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


How did Dr Saurabh Talekar grow on Google?

Through a complete profile optimisation, detailed services, regular updates, a genuine review routine and monthly fine-tuning by Click2Cure.


How long did it take?

Growth built steadily over the months shown above.


Can this work for my clinic?

Every clinic is different, but the same principles apply. Start with a free Google profile check to see where you stand.

Tier-2 City Doctors Are Winning on Google. Here’s Why

Posted on by Parita Pandya

Tier-2 City Doctors Are Winning on Google. Here’s Why

Ask most doctors where Google marketing works best and they’ll say “big cities”. Our data says something different. Some of our strongest results come from tier-2 and tier-3 cities.


The small-city stories

  • Dr Bajrang Singh (paediatrician, Azamgarh): 0 → 170 calls from Google a month in 16 months. 1,285 calls from Google in the last 12 months, rated 4.8★ by 66 patients.
  • Dr N.M. Rahman (eye specialist, Jorhat): 0 → 94 calls from Google a month in 16 months. 544 calls from Google in the last 12 months, rated 4.8★ by 100 patients.
  • Dr Saikat Saha (neurologist, Asansol): 19 → 227 direction requests a month in 15 months. 4,153 calls from Google in the last 12 months, rated 4.5★ by 135 patients.
  • Dr F.D. Hashmi (diagnostic centre, Mau): 276 calls from Google in a single month (Jun 26). 2,585 calls from Google in the last 12 months.

Why smaller cities grow faster

  1. Less competition on Google. Fewer clinics have fully optimised profiles, so a complete one stands out quickly.
  2. Patients still search. “Best neurologist in asansol”, “child specialist in patna”, “best eye specialist in jorhat” are real, frequent searches.
  3. Wider catchment. Patients travel from surrounding towns and villages and rely on Maps for directions.
  4. Word of mouth + Google. Reviews amplify a local reputation that already exists.

What small-city doctors should do first

  • Mention nearby towns and areas you serve.
  • Keep the map pin and directions perfect.
  • Use Hindi and regional terms naturally.
  • Build a steady review routine.

More: how patients search, paediatricians, how long it takes.


A note for metro doctors

Big-city doctors can still win. In metros, think neighbourhood by neighbourhood: Rohini, Borivali, Baner, Sector 51. Each area behaves like a small city on Google Maps, so the same local principles apply.


What these stories have in common

  • A complete, accurate profile
  • Regular updates in patient language
  • A steady, genuine review routine
  • Patience: most grew over months, not days

Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


Does Google marketing work for doctors in small cities?

Yes, often faster than in metros, because fewer competitors have optimised profiles.


Should small-town clinics mention nearby villages?

Yes. Mentioning the areas you serve helps patients from surrounding places find you.


What is the biggest small-city growth you have seen?

A paediatrician in Azamgarh grew from 0 to 170 calls a month from Google.

SEO & Google Growth for Dermatologists and Skin Clinics

Posted on by Parita Pandya

SEO & Google Growth for Dermatologists and Skin Clinics

Skin and hair patients research carefully. They compare before-and-after expectations, clinic ambience, doctor qualifications and reviews before booking. “Dermatologist near me”, “skin doctor near me” and “skin specialist near me” are among the most frequent searches we see, and competition from salons and non-medical clinics makes a doctor’s credibility the key differentiator.

This page explains how dermatologists & cosmetologists in India can get more patients from Google in 2026: what patients search, what makes a dermatologist’s profile rank, and what results look like, with real numbers from the doctors we manage.


What patients search for

These are the kinds of searches that bring patients to dermatologists & cosmetologists (replace [city] with yours):

  • dermatologist near me
  • skin specialist near me
  • skin doctor near me
  • hair fall treatment
  • acne treatment in [city]
  • laser hair removal cost
  • best skin clinic in [city]

Most searches combine a need with a location. Patients rarely search a doctor’s name first; they discover you. Read more in what Indian patients really search.


What’s different about Google for dermatologists & cosmetologists

  • Medical vs salon. Make your qualifications and medical approach clear in the description; it separates you from beauty parlours.
  • Treatment names drive searches. Acne, pigmentation, hair fall, laser hair removal, PRP and chemical peels are each searched by name.
  • Photos and ambience matter. Clean treatment rooms and equipment photos build trust (avoid patient before/after photos without consent).
  • Seasonal content. Pre-festive skin care, winter dryness and summer tanning are strong themes.

The right categories

Categories tell Google what you are. Suggested setup: Dermatologist (primary), Skin care clinic, Hair transplantation clinic or Laser hair removal service (only if offered). Only add categories for services you actually provide; wrong categories can hurt.


Services to list, each with a 2–3 line explanation

  • Acne and acne scar treatment
  • Pigmentation treatment
  • Hair fall and PRP for hair
  • Laser hair removal
  • Chemical peels
  • Eczema and psoriasis care
  • Fungal infection treatment
  • Anti-ageing treatments
  • Mole and wart removal
  • Hydrafacial

Detailed services are one of the most underused ranking levers. In our audits, many profiles listed only a few services or none at all.


Google updates that work

Post 3–4 short updates a week. Ideas that work well for dermatologists & cosmetologists:

  • Festive glow: a simple skin routine
  • Acne myths vs facts
  • Hair fall after fever: is it temporary?
  • Winter dryness: moisturising done right
  • Laser hair removal: what to expect

Reviews: how to ask the right way

Ask after visible improvement (a clearer skin follow-up), not after the first session: “If you’re happy with your progress, a short Google review really helps.”

Aim for 2–3 genuine reviews a day, not a sudden burst. Never offer discounts or ask staff or family to review. See our guide on getting Google reviews ethically.


Real results: dermatologists & cosmetologists we work with

  • Dr Ankita Patel (dermatologist, Mehsana): 0 → 90 calls from Google a month in 5 months. 654 calls from Google in the last 12 months, rated 4.8★ by 157 patients.
  • Dr Rajashree Sarkate (dermatologist, Chh.Sambhajinagar): 0 → 71 calls from Google a month in 14 months. 582 calls from Google in the last 12 months, rated 4.9★ by 282 patients.

Across all the profiles we actively manage, our doctors received 91,689+ calls and 2.24 lakh+ direction requests from Google (April 2025 – August 2026). See more on our results page.


Your 5-step start

  1. Check your primary category and add the right supporting ones.
  2. Add 10–15 services with short explanations.
  3. Upload 10 real photos: signboard, reception, rooms, team.
  4. Reply to every review from the last 3 months.
  5. Start a daily review routine at reception.

For the full picture, read the complete guide to SEO for doctors in India and our Google Maps ranking checklist.


Mistakes we often see in skin clinic profiles

  • Qualifications missing, so the profile looks like a salon.
  • Treatment names not listed as services.
  • Before/after photos posted without clear consent.

Website pages every skin clinic needs

Acne, pigmentation, hair fall, laser hair removal and anti-ageing. Explain what results to expect and how many sessions are usually needed. Realistic expectations build trust and reduce disappointment.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


How can a dermatologist get more patients from Google?

Use “Dermatologist” as the primary category, make medical qualifications clear, list each treatment as a service, show real clinic photos and collect reviews after visible results.

Can skin clinics compete with salons on Google?

Yes. A doctor-led profile with clear qualifications, medical services and genuine reviews stands out from non-medical listings.


Should dermatologists post before/after photos?

Only with the patient’s written consent and within applicable guidelines. Clinic, equipment and team photos are a safer starting point.

Digital Marketing & Google SEO for Doctors in Gurugram

Posted on by Parita Pandya

Digital Marketing & Google SEO for Doctors in Gurugram

Gurugram is a young, digital-first city. Patients almost always start on Google, compare clinics sector by sector, and expect WhatsApp and online booking.

At Click2Cure, we actively manage Google profiles for doctors across India, including Gurugram. Here is what works for doctors in Gurugram, with real results.


How patients in Gurugram find doctors

Patients search a speciality plus “near me” or plus their area. Sector-based searching is common. Mention your sector and nearby landmarks, and keep booking links live.


What it takes to rank in Gurugram

  1. The right categories and 15–20 detailed services so Google matches you to the right searches.
  2. A perfect map pin, timings and holiday hours.
  3. 25+ real photos and 3–4 Google updates a week.
  4. A steady flow of genuine reviews, with a reply to each one.
  5. The same details everywhere online, which also helps AI tools recommend you (what is AEO?).

Real results from Gurugram doctors we work with

  • Eye-Plus Eye Care (eye specialist, Gurugram): 33 → 362 patient actions a month in 4 months. 361 calls from Google in the last 12 months, rated 5.0★ by 22 patients.
  • GS Care (multispeciality hospital, Gurugram): 80 → 369 patient actions a month in 16 months. 571 calls from Google in the last 12 months, rated 4.7★ by 82 patients.
  • Dr Guruditta Khurana (orthopaedic surgeon, Gurugram): 144 → 501 patient actions a month in 15 months. 857 calls from Google in the last 12 months, rated 4.9★ by 153 patients.
  • OrthoPlus Care (orthopaedic surgeon, Gurugram): 27 → 243 patient actions a month in 13 months. 107 calls from Google in the last 12 months, rated 4.9★ by 35 patients.

Guides by speciality

Dentists · Orthopaedics · Gynaecology · Eye care · Paediatrics · ENT · Dermatology · IVF · Physiotherapy

Start with our Google Maps checklist or the complete SEO guide for doctors.


Gurugram-specific tips

  • Mention your sector and nearby landmarks (malls, metro, office hubs).
  • Online booking and WhatsApp are expected, not optional.
  • Corporate health and sports injuries are common search themes.

What your first month with us looks like

  1. Week 1: complete 12-point audit and a clear plan.
  2. Week 2: categories, services, description, timings and links optimised.
  3. Week 3: photos, review routine and first updates live.
  4. Week 4: first monthly report, with the searches and actions that found you.

Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


Which is the best digital marketing agency for doctors in Gurugram?

Look for a doctor-focused team that shows real results from clinics like yours. Click2Cure works only with doctors and manages profiles for doctors in Gurugram.


How can a clinic in Gurugram rank on Google Maps?

Complete your profile, choose the right categories, add detailed services, keep timings and photos updated, post regularly and build genuine reviews.


How long does it take for a Gurugram clinic to see results?

Foundation takes about a month; visibility usually rises in 2–3 months, and calls build from months 4–6.

Practo vs Google Business Profile: Where Do Patients Really Find You?

Posted on by Parita Pandya

Practo vs Google Business Profile: Where Do Patients Really Find You?

Many doctors ask: “I’m already on Practo, do I need to work on Google?” The honest answer: they do different jobs, and Google is where most patients start.


How they differ

  • Google Business Profile is free, shows on Google Search and Maps, and patients call or get directions directly. No commission, no middleman.
  • Practo is a booking platform; useful for online booking and some patient discovery within the app.

Where patients start

Patients search “doctor near me” on Google far more than they open a specific app. In one month, our doctors’ profiles appeared in 91,500+ Google searches, and our doctors received 7,805 calls from Google in that month alone.


The smart approach: both, connected

  1. Make Google your main front door.
  2. Add your Practo (or other) booking link to your Google profile. 93% of profiles we audited had no booking link at all.
  3. Keep the same name, address and phone on both. This also helps AI recommendations.
  4. Collect reviews on Google, where new patients read them first.

Real Google numbers

  • Dr Vyankatesh Pharande (eye specialist, Pune): 319 calls from Google in a single month (Aug 26). 3,036 calls from Google in the last 12 months.
  • Dr Saikat Saha (neurologist, Asansol): 19 → 227 direction requests a month in 15 months. 4,153 calls from Google in the last 12 months, rated 4.5★ by 135 patients.
  • Dr Bajrang Singh (paediatrician, Azamgarh): 0 → 170 calls from Google a month in 16 months. 1,285 calls from Google in the last 12 months, rated 4.8★ by 66 patients.

See how many calls doctors get from Google, and the full SEO guide.


A quick consistency checklist

  • Clinic name exactly the same on Google, Practo, Justdial and your website
  • Same phone number (ideally a mobile with WhatsApp)
  • Same address format and pin code
  • Same timings, including holidays
  • Your Practo or booking link added to Google

What about Justdial and other directories?

They help mainly as consistency signals and occasional discovery. Keep them accurate, but put your main effort into Google, where patients start.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


Is Practo or Google better for doctors?

They serve different purposes. Google is usually where patients first discover a clinic; Practo helps with booking. Using both, connected, works best.


Can I add my Practo link to Google?

Yes. Add it as your appointment/booking link on your Google Business Profile.


Does Google charge commission for patient calls?

No. Google Business Profile is free, and patients call or visit you directly.

SEO & Google Growth for ENT Doctors

Posted on by Parita Pandya

SEO & Google Growth for ENT Doctors

As an ENT surgeon myself, I know how varied our patients’ searches are: a child’s ear pain, a snoring spouse, years of sinus trouble, sudden vertigo. “ENT doctor near me” showed our doctors’ profiles 910 times in a single month, and one ENT clinic we manage received 521 calls from Google in a single month.

This page explains how ent surgeons in India can get more patients from Google in 2026: what patients search, what makes a ENT surgeon’s profile rank, and what results look like, with real numbers from the doctors we manage.


What patients search for

These are the kinds of searches that bring patients to ent surgeons (replace [city] with yours):

  • ent doctor near me
  • ent specialist near me
  • ent hospital near me
  • sinus treatment in [city]
  • tonsil surgery
  • hearing test near me
  • vertigo doctor

Most searches combine a need with a location. Patients rarely search a doctor’s name first; they discover you. Read more in what Indian patients really search.


What’s different about Google for ent surgeons

  • Symptom-led searches. Patients search symptoms (sinus, snoring, ear pain, vertigo, hearing loss) more than “otolaryngologist”. Your services should use those words.
  • Children and adults. Tonsils and ear infections in children, sinus and voice problems in adults: speak to both.
  • Allergy and pollution season. Post-Diwali pollution and seasonal allergies are strong content moments.
  • Hearing and audiology. If you offer hearing tests or aids, list them clearly; they are searched separately.

The right categories

Categories tell Google what you are. Suggested setup: ENT specialist (primary), Otolaryngology clinic, Hearing aid store or Audiologist (only if on-site). Only add categories for services you actually provide; wrong categories can hurt.


Services to list, each with a 2–3 line explanation

  • Sinus treatment and endoscopic sinus surgery
  • Tonsillectomy
  • Adenoid surgery
  • Ear infection treatment
  • Hearing test (audiometry)
  • Vertigo and dizziness treatment
  • Snoring and sleep apnoea evaluation
  • Voice and throat problems
  • Nasal allergy treatment
  • Ear wax removal

Detailed services are one of the most underused ranking levers. In our audits, many profiles listed only a few services or none at all.


Google updates that work

Post 3–4 short updates a week. Ideas that work well for ent surgeons:

  • Sinus trouble with changing weather: 5 tips
  • Snoring: when is it more than noise?
  • Firecracker noise and hearing this Diwali
  • Tonsils in children: when is surgery needed?
  • Vertigo: could it be your ear?

Reviews: how to ask the right way

Ask after a quick-relief visit (ear wax, infection) or at the post-surgery follow-up: “If you’re feeling better, a short Google review helps others find the right ENT.”

Aim for 2–3 genuine reviews a day, not a sudden burst. Never offer discounts or ask staff or family to review. See our guide on getting Google reviews ethically.


Real results: ent surgeons we work with

  • Dr Rahul Bhargava (ENT surgeon, Delhi): 521 calls from Google in a single month (Aug 26). 4,128 calls from Google in the last 12 months, rated 4.6★ by 403 patients.
  • Dr Aditya Pandhare (dentist, Solapur): 49 → 146 calls from Google a month in 6 months. 1,187 calls from Google in the last 12 months, rated 4.9★ by 192 patients.
  • Dr Binsa Basheer (dentist, Attingal): 32 → 105 direction requests a month in 7 months. 1,033 calls from Google in the last 12 months, rated 4.5★ by 55 patients.
  • Dr Vishal Modi (ENT surgeon, Palanpur): 21 → 94 patient actions a month in 11 months. 163 calls from Google in the last 12 months, rated 5.0★ by 33 patients.

Across all the profiles we actively manage, our doctors received 91,689+ calls and 2.24 lakh+ direction requests from Google (April 2025 – August 2026). See more on our results page.


Your 5-step start

  1. Check your primary category and add the right supporting ones.
  2. Add 10–15 services with short explanations.
  3. Upload 10 real photos: signboard, reception, rooms, team.
  4. Reply to every review from the last 3 months.
  5. Start a daily review routine at reception.

For the full picture, read the complete guide to SEO for doctors in India and our Google Maps ranking checklist.


Mistakes we often see in ENT profiles

  • Services written in medical terms only (“FESS”, “septoplasty”) without patient words like “sinus surgery” or “blocked nose”.
  • Hearing and audiology services not listed.
  • No updates during allergy and pollution season, the busiest time for ENT searches.

Website pages every ENT practice needs

Sinus, tonsils and adenoids, ear infections, hearing loss, vertigo and snoring. Explain symptoms in everyday words. Parents searching for a child’s ear pain and adults searching for snoring use very different language.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


How can an ENT clinic get more patients from Google?

Use “ENT specialist” as the primary category, list symptom-based services (sinus, tonsils, hearing, vertigo), post around allergy and pollution seasons, and build genuine reviews.


Do patients search ENT symptoms or procedures?

Mostly symptoms and “ENT doctor near me”. Describing services in symptom language helps you match those searches.


How many calls can an ENT clinic get?

Our top ENT profile received 521 calls from Google in a single month and over 4,100 calls in 12 months.

Dr Mamta Agrawal, gynaecologist in Delhi: 0 → 167 calls from Google a month in 3 months

Posted on by Parita Pandya

Dr Mamta Agrawal, gynaecologist in Delhi: 0 → 167 calls from Google a month in 3 months

Dr Mamta Agrawal, a gynaecologist in Delhi, is one of the doctors whose Google profile Click2Cure actively manages. This is their story in real numbers, from Google’s own performance data.

0 → 167 calls from Google a month in 3 months

351 calls and 157 direction requests from Google in the last 12 months.

The starting point

Like most doctors we meet, the practice was already trusted offline. But on Google, the profile was not doing its job: patients searching for a gynaecologist nearby were finding other clinics first.


What Click2Cure did

  • A complete 12-point profile audit
  • Categories matched to the speciality, and detailed services with patient-friendly explanations
  • Accurate timings, holiday hours and links
  • Regular Google updates planned around what local patients search
  • A simple, ethical review routine at the clinic
  • Monthly reports and continuous fine-tuning

The results, month by month
  • May 2026: 0 calls
  • June 2026: 68 calls
  • August 2026: 167 calls

Today the profile holds a 4.8★ rating from 50 reviews.


What other doctors can learn

  1. Patients search for a need, not a name. Be the clinic Google shows for that need.
  2. Consistency beats one-time fixes: updates, photos and replies every month.
  3. Reviews compound. A steady, genuine flow matters more than a sudden burst.

More gynaecologist guidance: see our speciality guides and all results. Also read how long local SEO takes.

Shared with the doctor’s permission.


What patients searched to find this clinic

Google’s own search data shows the kinds of searches that brought patients here, generic needs, not the doctor’s name: “gynaecologist near me”, “gynecologist near me”, “best gynecologist near me”. That is exactly the opportunity every clinic has.


Why it worked

Nothing here was a trick. The profile was made complete, accurate and active, and kept that way every month. Patients who were already searching simply started finding this clinic first.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions

How did Dr Mamta Agrawal grow on Google?

Through a complete profile optimisation, detailed services, regular updates, a genuine review routine and monthly fine-tuning by Click2Cure.

How long did it take?

Growth built steadily over the months shown above.

Can this work for my clinic?

Every clinic is different, but the same principles apply. Start with a free Google profile check to see where you stand.

What Is AEO? How to Get ChatGPT to Recommend Your Clinic

Posted on by Parita Pandya

What Is AEO? How to Get ChatGPT to Recommend Your Clinic

A patient in Pune types into ChatGPT: “Which eye doctor in Pune is good for cataract surgery?” The answer names 2–3 doctors. Not ten. If you’re not one of them, that patient never sees you. That is why AEO matters.


What is AEO?

AEO (Answer Engine Optimisation) means making your clinic easy for AI tools like ChatGPT, Gemini and Google’s AI Overviews to find, understand and recommend. Where SEO helps you rank in a list, AEO helps you get named in an answer.


How AI decides which doctors to name

  1. Consistent details: the same name, address and phone on Google, Practo, Justdial, your website.
  2. Detailed reviews: reviews that mention specific treatments help AI understand what you’re known for.
  3. Clear services: each treatment explained in simple words.
  4. Expert answers: updates and articles that answer real patient questions.
  5. Reputation signals: ratings, review volume and mentions across trusted sites.

The good news

Everything that makes you rank on Google Maps also prepares you for AI. A complete profile, steady genuine reviews and helpful content serve both.


A simple AEO checklist

  • Check your details match everywhere online.
  • Ask patients to mention the treatment in reviews (never script it).
  • Add FAQs to your website and services.
  • Post answers to common questions weekly.
  • Make your qualifications and experience clear.

Try it yourself

Ask ChatGPT or Google: “best [your speciality] in [your city]”. Are you named? If not, that’s your gap, and it’s fixable.

Read how patients search in 91,500 searches analysed, and the full SEO guide for doctors.


Why this matters now

AI answers are increasingly shown at the top of Google search results themselves, above the map and the links. Patients are also asking voice assistants in the car or at home. In each case, only a handful of names are mentioned. Early movers build the reputation signals AI relies on, and those signals take time to accumulate.


What not to do

  • Don’t create fake profiles or directory listings.
  • Don’t write reviews for patients.
  • Don’t publish exaggerated claims. AI tools and patients both value accuracy.

Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions


What is AEO for doctors?

Answer Engine Optimisation: making your clinic easy for AI tools like ChatGPT and Google AI Overviews to understand and recommend.


How can I get ChatGPT to recommend my clinic?

Keep your details consistent everywhere, build detailed genuine reviews, explain services clearly and publish helpful answers to patient questions.


Is AEO different from SEO?

They overlap. SEO helps you rank in search results; AEO helps you get named in AI answers. A strong Google profile helps both.

SEO & Google Growth for Paediatricians and Child Clinics

Posted on by Parita Pandya

SEO & Google Growth for Paediatricians and Child Clinics

When a child has a fever at night, parents don’t browse; they search “pediatrician near me”, check who is open, and call. That makes accurate timings, a clear map pin and a warm, trustworthy profile essential for a child clinic. Our biggest single growth story is a paediatrician: 0 → 170 calls a month from Google.

This page explains how paediatricians in India can get more patients from Google in 2026: what patients search, what makes a paediatrician’s profile rank, and what results look like, with real numbers from the doctors we manage.


What patients search for

These are the kinds of searches that bring patients to paediatricians (replace [city] with yours):

  • pediatrician near me
  • child specialist near me
  • child doctor near me
  • vaccination centre near me
  • best pediatrician in [city]
  • newborn doctor
  • children hospital near me

Most searches combine a need with a location. Patients rarely search a doctor’s name first; they discover you. Read more in what Indian patients really search.


What’s different about Google for paediatricians

  • Night and weekend urgency. Mark emergency or late hours clearly and update holiday hours before every festival.
  • “Child specialist” is searched as much as “pediatrician”. Use both terms naturally.
  • Vaccination is a strong entry point. A clear vaccination service and schedule-related posts bring regular visits.
  • Mothers read reviews closely. Warm, detailed reviews about a doctor’s patience matter a lot.

The right categories

Categories tell Google what you are. Suggested setup: Paediatrician (primary), Children’s hospital or Child health clinic (if applicable), Vaccination centre (if applicable). Only add categories for services you actually provide; wrong categories can hurt.


Services to list, each with a 2–3 line explanation

  • Newborn care
  • Vaccinations
  • Fever and infection treatment
  • Growth and development check-ups
  • Nutrition advice
  • Asthma and allergy care in children
  • Diarrhoea and dehydration care
  • Adolescent health
  • NICU care (if available)
  • Developmental assessment

Detailed services are one of the most underused ranking levers. In our audits, many profiles listed only a few services or none at all.


Google updates that work

Post 3–4 short updates a week. Ideas that work well for paediatricians:

  • Fever in children: when to worry
  • Vaccination schedule: is your child up to date?
  • World Pneumonia Day: signs parents should know
  • Children’s Day: 10 healthy habits
  • Winter care for babies

Reviews: how to ask the right way

Ask when the child is visibly better at the follow-up: “Other parents trust reviews from parents like you. Would you share a short Google review?” Mothers often mention the doctor’s patience, which is exactly what new parents look for.

Aim for 2–3 genuine reviews a day, not a sudden burst. Never offer discounts or ask staff or family to review. See our guide on getting Google reviews ethically.


Real results: paediatricians we work with

  • Dr Bajrang Singh (paediatrician, Azamgarh): 0 → 170 calls from Google a month in 16 months. 1,285 calls from Google in the last 12 months, rated 4.8★ by 66 patients.
  • Dr Sonali Nawale (paediatrician, Indore): 12 → 146 calls from Google a month in 4 months. 471 calls from Google in the last 12 months, rated 5.0★ by 45 patients.
  • Dr Nitin Surana (paediatrician, Nashik): 249 calls from Google in a single month (Aug 26). 2,183 calls from Google in the last 12 months, rated 4.8★ by 620 patients.
  • Dr Mayank Kumar (paediatrician, Patna): 26 → 83 calls from Google a month in 2 months. 547 calls from Google in the last 12 months, rated 4.9★ by 97 patients.

Across all the profiles we actively manage, our doctors received 91,689+ calls and 2.24 lakh+ direction requests from Google (April 2025 – August 2026). See more on our results page.


Your 5-step start

  1. Check your primary category and add the right supporting ones.
  2. Add 10–15 services with short explanations.
  3. Upload 10 real photos: signboard, reception, rooms, team.
  4. Reply to every review from the last 3 months.
  5. Start a daily review routine at reception.

For the full picture, read the complete guide to SEO for doctors in India and our Google Maps ranking checklist.


Mistakes we often see in paediatric profiles

  • Holiday hours not updated before festivals, so parents arrive to a closed clinic.
  • No vaccination service listed.
  • Only “Doctor” category, missing “Paediatrician”.

Website pages every child clinic needs

Vaccination schedule, newborn care, fever guidance, growth and development, and nutrition. Parents search these at night; a clear, reassuring page builds trust before the first visit.


Want to know where your clinic stands?

Get a free Google profile check from Click2Cure. We review your profile on 12 points, show you exactly what is holding you back, and share what is realistic for a doctor like you in your city.

→ Get my free Google profile check

Written and reviewed by Dr Parita Pandya, ENT surgeon and founder of Click2Cure, a growth partner built exclusively for doctors. Numbers in this article come from Google’s own performance data for profiles actively managed by Click2Cure (April 2025 – August 2026).


Frequently asked questions

How can a paediatrician get more patients from Google?

Keep timings and emergency hours accurate, use “Paediatrician” as the primary category, add vaccination and newborn care as services, post regularly, and collect warm reviews from parents.

Is “child specialist” different from “pediatrician” on Google?

Patients use both. Using both naturally in your description and posts helps you appear for either search.

Can a child clinic in a small town grow on Google?

Yes. One of our paediatricians in Azamgarh grew from 0 to 170 calls a month. Smaller towns often have less competition on Google.